Independent designer men’s clothing retailers Mainline Menswear have today launched their in-house designed mobile device optimised website to the public. The move to m.mainlinemenswear.co.uk will see a mobile optimised version of the popular Mainline Menswear website displayed to anyone worldwide browsing the site on a mobile device or tablet. This includes the Apple iPhone, iPad and iPod as well as Blackberry smart phones and playbook tablets, Samsung devices and tablets and other devices running the Android operating system. This will allow trend setters to browse and shop menswear while on the go, taking away the hassle of having to wait until they’re at home or at work to order. Offering a mobile site to their hundreds of thousands of visitors is just a small step in what the designer clothing retailers expect to achieve this year. The launch of a simplified and much cleaner platform will inevitably lead to changes made to the original site while on the men’s fashion front new designer brands will soon be added for the autumn winter 2012 season after the remainder of this season and biggest summer sale in the website’s history.
Back to Mainline Mobile, the platform that will truly revolutionise the way that fashionable men around the world shop. The mobile website is a ‘slimmed down’ version of the normal site. Dependent much more on visual imagery and larger, more clickable buttons the site has increased functionality to allow for browsing and a simplified checkout procedure that now includes the postcode look-up facility when entering your address for the first time. Contacting Mainline Menswear and their customer service has also been adapted by the developers to incorporate the smartphone so ‘click to call’ prompts have been included alongside direct e-mail capabilities from any of the accounts associated with your device. The popular instant messenger is also available allowing you to speak with a customer service operative while on the go, meaning you get the answers to your questions much quicker. Everything is geared up towards the time conscious fashionable male, and the typical men’s designer clothes shopper that wants to buy what he wants, pay for it then have it delivered the very next day. With more expectation on speed and efficiency than ever before the introduction of Mainline Mobile will enable Mainline Menswear to deliver exactly that.
Taking advantage of the ever growing social population and various media platforms that are adorned by millions of online shoppers Mainline Menswear have taken to Facebook, Twitter, Google+ and their own branded blog.mainlinemenswear.co.uk to spread awareness of the launch but also to invite feedback, comments and constructive criticism from users of the mobile site. Whereas brand names usually keep their visitors at arms length when it comes to interaction and criticism Mainline Menswear are asking for increased social engagement and are really giving their fans a voice when it comes to the improvement of the platform as well as the finer details and service offered by Mainline Mobile. This has led to an almost celebratory feel to the launch today with fans and teams enjoying polishing the hard work that has gone into the Mainline Menswear mobile site. This should earmark the start of many positive changes for the designer clothing stockist in 2012.
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