Sober Is Sexy is the moralistic fashion line taking the stylish savvy youth by storm.
Haven't heard of it yet? It's a fierce anti-drugs range by rock and roll fashion designer, Hanna Beth. The twenty three year old is currently leading her own revolution against drugs and alcohol with bold logoed t-shirts, emblazoned with phrases like 'The Only Coke I Do Is Diet', and 'Heroin Killed The Radio Star.'
With celebrities like comedian Russell Brand and teen singing sensation Demi Lovato already seen out sporting the merchandise, it won't be long before it becomes a worldwide phenomenon. Plus, with 5% of every order going to a substance abuse organisation being charitable has never looked so good.